Let me State my Assumptions Here

• I will only Consider for BluSmart Cab Rides Ops not Rentals here
• I am assuming the Market Share for BluSmart Market Share as a Rough Estimate
• My Assumption is BluSmart will adopt to Lean Model to expand into big cities i.e. Start Small and Become Big

<aside> 🔥 BluSmart’s Revenue Increased from 9 CR - FY21 to 65 CR - FY22, because of strong demand, good customer reception online and customers overall love the no-cancellation fee and no-surge pricing offerings. There will be funding on the way and expansion plans (to reach to 5 Key Cities which drive 85% of the Ride-Hailing Business i.e., DELHI-NCR, BANGALORE, MUMBAI, HYDERABAD, and KOLKATA) as It's now operating in Delhi-NCR and BLR only, the company aims to become profitable by late 2023.

</aside>

Let’s get it Started -

• Mumbai's population should be around ~18M
• Internet usage in this Area should be 50-60%, Let’s go with lower bound i.e. 50%
• Now a Ride will typically cost around 150-200 Rs Approx., Not sure if everyone can afford that, Since India overall is a Cost Sensitive County so let's say only 5% can afford to pay or are willing to book a ride.
• Let's also talk about Market Shares for OLA, UBER, and BluSmart which should be 48:47:5 (Approx.) according to the latest FY22 Financials of these companies i.e., 850:800:65 (Cr) in Revenue which will translate to 5% market share, but since it's a new city not sure if everyone will start using our app so I am using a good 1%

**Now Let’s Take about the Users and Usage of the Service, Now these are just assumptions**

**Now Let’s do the Math**

Power Users Daily Rides

18M (Total Population) * 50% (Internet Users) * 5% (Percent of Users who can afford or are Willing to Pay for Cab Services) * 1% (BluSmart Market Share) * 10% * 1.5 (Power User Freq) =

~ 675 Daily Ride