Let me State my Assumptions Here

Let’s get it Started -

**Now Let’s Take about the Users and Usage of the Service** 
Power User Books a Cab 10 times a Week i.e. 1.5 Cab Daily 10% of the avail. Pop.
Frequent User Books a Cab Daily i.e. 1 Cab Daily 20% of the avail. Pop.
Casual User Books a Cab 3 times a Week i.e. 0.5 Cab Daily 30% of the avail. Pop.
New User Books a Cab 1 time a Week i.e. 0.15 Cab Daily 40% of the avail. Pop.
**Now Let’s do the Math**

Power Users Daily Rides

23M (Total Population) * 50% (Internet Users) * 5% (Percent of Users who can afford or are Willing to Pay for Cab Services) * 5% (BluSmart Market Share) * 10% * 1.5 (Power User Freq) =

~ 4.3K Daily Ride

Frequent Users Daily Rides

23M (Total Population) * 50% (Internet Users) * 5% (Percent of Users who can afford or are Willing to Pay for Cab Services) * 5% (BluSmart Market Share) * 20% * 1 (Power User Freq) =

~ 5.75K Daily Ride