Let me State my Assumptions Here
Let’s get it Started -
**Now Let’s Take about the Users and Usage of the Service**
| Power User | Books a Cab 10 times a Week | i.e. 1.5 Cab Daily | 10% of the avail. Pop. |
|---|---|---|---|
| Frequent User | Books a Cab Daily | i.e. 1 Cab Daily | 20% of the avail. Pop. |
| Casual User | Books a Cab 3 times a Week | i.e. 0.5 Cab Daily | 30% of the avail. Pop. |
| New User | Books a Cab 1 time a Week | i.e. 0.15 Cab Daily | 40% of the avail. Pop. |
**Now Let’s do the Math**
Power Users Daily Rides
23M (Total Population) * 50% (Internet Users) * 5% (Percent of Users who can afford or are Willing to Pay for Cab Services) * 5% (BluSmart Market Share) * 10% * 1.5 (Power User Freq) =
~ 4.3K Daily Ride
Frequent Users Daily Rides
23M (Total Population) * 50% (Internet Users) * 5% (Percent of Users who can afford or are Willing to Pay for Cab Services) * 5% (BluSmart Market Share) * 20% * 1 (Power User Freq) =
~ 5.75K Daily Ride