Goal
The Vision of BluSmart is to curb the air-pollution and carbon emissions and also to have a sustainable business model. The goal I want to achieve with my features is to better the Retention and Customer Experience.
User Personas
Below are listed user-groups/personas that I can think off who uses our product -
- Commuters
- Professional Workers
- Just-in-Time Commuters
- Drivers
I would like to focus on the Commuters user-persona
User-Stories
Below are the user-stories (Grouped by the features), I have in mind for the Commuters user-group -
- BluPoints
- As a Commuter I want a rewards system, where I can be rewarded for saving carbon emissions per trip which can be used to book BluSmart cabs
- As a Commuter I want to share my saved carbon emissions on my social media accounts so that I can share my contribution for curbing the air-pollution
- BluMedia
- As a commuter, I want to view I want to view educational collection of content so that It I can stay entertained in my trips
- BluShare
- As a commuter, I should be able to pick up any contact which has a registered account with BluSmart in my trip so that I can do my business in my trip
Prioritization Matrix for Features
| Feature |
Customer WoW |
Value |
Effort |
| BluPoints |
3 |
3 |
3 |
| BluMedia |
2 |
2 |
3 |
| BluShare |
2 |
2 |
3 |
I compared all the features across all the above dimensions from a scale of 1-3. Based on the comparison above I think working BluPoints on a higher priority will proliferate the product and bring more value to the customers.
Mock-Ups
Trip Booking Flow
Profile Flow
