Not every DELHI City is fully covered for the Rides from BluSmart but why is that?

So, I live in Najafgarh, which is in the South-Western Part of Delhi. I am still in Delhi, but BluSmart only provides IGI Airport Drops from our Place. This might be happening in other cities as well. Let’s Deconstruct this.

Untitled

There can be Reasons for that -

Let’s Work on this Problem to understand the Area -

Najafgarh tehsil has a Population of 1M of which 10% comes under the Rural Population so we can factor that out as they won’t use the ride service so there’s a 900K urban population.

Now, most of the commerce actually happens in Najafgarh as there are a lot of farms and vegetation, and has a big local marketplace that offers a lot of cheap options most of the population either works in Najafgarh or they have business in Najafgarh, so Travellers are fewer who want to go out so let's say only 10% will actually use transport of any sort i.e., 90K.

Now, Najafgarh residents mostly go out either in their own vehicles or on public transport as Road Infrastructure is not great here Najafgarh Area is not favored by a lot of Ride Platforms

Najafgarh has a lower Per-Capita when compared to other South Delhi Cities like Dwarka where the rich and affluent lives in Delhi because if compare the real estate ratio from the most expensive place both of these places it will 1:4 to 1:6, so definitely Affordability might be a big question here.

I am assuming only 1% of 90K would actually use a ride-hailing platform rest of them would use public transport i.e 900 Daily Cab Requirements

Now as Market Share for BluSmart is ~5% so we are looking at about 45-50 Cabs in Day, which might be a real devil. As the Operating Cost for BluSmart is 1.4 Rs, I am not sure if BluSmart will be able to make it below or equal to that. So, Basically ROI won’t work here, Until the Market Share gets higher or the Operating Cost Component gets more favorable with nearby Charging Stations

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